Social networks are used to promote products and services. Companies use them to maintain better customer relationships, cross-sell products, offer services to existing customers and find new customers.3 simple tips to succeed in social media. 1. Changes in attitudes, social media requires a different attitude. A different attitude than the attitude adopted in other activities online marketing. Media used to share knowledge and solve problems of other members. It follows the principles of AIDA - Attention, Interest, Desire and...